Why Facebook is killing your conversions by serving it up to the "perfect audience" and how to "bitch-slap" it into submission.

The secret we've used to continually run the same offer for years... without offer hopping or resorting to ridiculous guarantees just to compete (in fact, it's doing better than it EVER has).

Why most media buying advice is only treating the symptoms of the problem in your ad account... and not the actual root cause... which is only delaying the inevitable "death" of your account. 

My funnel stacking strategy that grows your pixel data... so it continually gets better overtime.

The surprising reason established ad accounts are suffering and the sneaky ad campaign that can breathe new life into them in just a couple days.

How to tap the 70% of your audience that has never seen your offer, and start fishing in "blue ocean" (no, this has nothing to do with Eugene Schwartz' Awareness levels).

A slick way to pull thousands of fresh users into your World (Facebook will adore you for this and reward you with dirt-cheap leads, apps and sales).

Why Direct-Response is dying a slow death and what's going to replace it (start using this now for a major advantage in any market).

The "funnel tank" strategy that batters through ad account fluctuations like a splattered fly on a windshield. 

 You always need new creatives right? WRONG! My testing process that turns duds into controls that can last for years!

What you MUST do instead of launching a new offer to your audience... provided you're looking to save time, effort and make more money.

How to consistently and easily break out of the 30% reach trap that Facebook locks every account in.

The REAL reason comments and likes work on your ads (Hint: it has nothing to do with social proof). 

How to create "Branch Ads" that weed themselves into unique audiences that you never would have thought to target yourself. 

A simple hack to reignite old ad sets and campaigns (this trick has allowed me to run single campaigns for months on end).

What I do before officially declaring a campaign is dead, and why most media buyers quit WAY too early... leaving tens of thousands on the table. 

The ad account "Lean" that is right under your nose and is destroying your results (and how to bring it back to center).

The "Champagne Effect" that has helped me generate millions of dollars in ads (that flies in the face of good media buying principles and cause a "true" media buyer vomit).

The super unconventional way to use LLA audiences that I don't see anyone else using or teaching (last person I told had a major "aha!" moment when they heard it). 

How to bring an ad control back to life in just a few seconds.

Why all accounts will hit an invisible "spending cap" and what to do about it (because nothing hurts more than not being able to scale winning campaigns)!

Where I can guarantee your account is over-optimizing and the dead-simple trick that allows it to reset.

What to do when you're targeting the most aware audiences in a market... and don't want to resort to discounts and huge guarantees.

A devastating 1-2 targeting combo that will skyrocket your ROI to a number that would leave your competitors scratching their heads. 

A clever way to drastically increase the quality of every single click you get (without changing a single element of your creative).

How to slash CPMs down to as little as $3... allowing you to get your message in front of thousands of people for pennies on the dollar. 

Neuro-marketing: What HAS to happen in a person's brain for them to remember you, and how to engineer that event to all but guarantee you literally "cement" yourself in their pysche.

How to ethically "trick" people into thinking you're the next Alex Hormozi of your industry when they look you up online. 

The absolute worst creative to run on this campaign (and how I found out the hard way).

The key metrics I look for to spot if an ad is stuck in a rut... and what to do if it is.

That and the usual antics and rantings like my theory that Facebook is Racist and how it relates to your ad accounts 🤣!